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Web sites. CD web designs provides web designers and managers with the tools and resources needed to plan, build and test accessible web sites. Good design is key to increasing your product sales. From thermos flasks to telephones, CD web designs works with you to make your products accessible to your targeted market.

Before you begin. To start planning your Web site is it best to look at it as a two-part process: The first thing is to decide who your development partner is going to be and together analyze your needs and goals, and work through the development process outlining your plans. The second part is creating a site with specific documents, text and images that details what your business is about, what you can offer, what makes you unique, different, why, what technology, what content you'll need, how long the process will take, what you will spend to do it, budget and how long it will take to assess the results of your efforts. The site specification document is crucial to creating a successful site, as it is both the blueprint for your process and the touchstone you'll use to keep the project focused on your agreed goals and deliverables.

What are your goals? A short statement identifying two or three goals should be the foundation of your Web site design. The statement should include specific strategies around which the Web site will be designed, how long the site design, construction, and evaluation periods will be, and specific quantitative and qualitative measures of how the success of the site will be evaluated. Building a Web site is an ongoing process, not a one-time project with static content. Long-term editorial management and technical maintenance must be covered in your budget and production plans for the site. Without this perspective your electronic publication will suffer the same fate as many corporate communications initiatives an enthusiastic start without lasting accomplishments.

Know your audience. The next step is to identify the potential readers of your Web site so that you can structure the site design to meet their needs and expectations. The knowledge, background, interests, and needs of users will vary from tentative novices who need a carefully structured introduction to expert "power users" who may chafe at anything that seems to patronize them or delay their access to information. A well-designed system should be able to accommodate a range of users' skills and interests. For example, if the goal of your Web site is to deliver internal corporate information, human resources documents, or other information formerly published in paper manuals, your audience will range from those who will visit the site many times every day to those who refer only occasionally to the site.

Design critiques. Each member of a site development team will bring different goals, preferences, and skills to the project. Once the team has reached agreement on the mission and goals of the project, consensus on the overall design approach for the Web site needs to be established. The goal at this stage is to identify potential successful models in other Web sites and to begin to see the design problem from the site user's point of view.

Unfortunately, production teams rarely include members of the target audience for the Web site. And it is often difficult for team members who are not already experienced site designers to articulate their specific preferences, except in reference to existing sites. Group critiques are a great way to explore what makes a Web site successful, because everyone on the team sees each site from a user's point of view. Have each team member bring a list of a few favorite sites to the critique, and ask them to introduce their sites and comment on the successful elements of each design. In this way you will learn one another's design sensibilities and begin to build consensus on the experience that your audience will have when they visit the finished site.

Content inventory. Once you have an idea of your Web site's mission and general structure, you can begin to assess the content you will need to realize your plans. Building an inventory or database of existing and needed content will force you to take a hard look at your existing content resources and to make a detailed outline of your needs. Once you know where you are short on content you can concentrate on those deficits and avoid wasting time on areas with existing resources that are ready to use. A clear grasp of your needs will also help you develop a realistic schedule and budget for the project. Content development is the hardest, most time-consuming part of any Web site development project. Starting early with a firm plan in hand will help ensure that you won't be caught later with a well-structured but empty Web site.

Site marketing. Your Web site should be an integral part of all marketing campaigns and corporate communications programs, and the URL for your site should appear on every piece of correspondence and marketing collateral your organization generates. If your Web site is aimed primarily at local audiences you must look beyond getting listed in standard Web indexes, such as Yahoo and Infoseek, URL and publicize your URL where local residents or businesses will encounter it. Local libraries (and schools, where the content is relevant) are often the key to publicizing a new Web site within a localized geographic area.

You may also find opportunities to cross-promote your site with affiliated businesses, professional organizations, broadcast or print media, visitor or local information agencies, real estate and relocation services, Internet access providers, and local city or town directory sites. Your organization could also feature local nonprofit charitable or school events on your Web site. The cost in server space is usually trivial, and highly publicized local events featuring a Web page hosted within your site will boost local awareness of your Web presence. Site sponsorship might also interest local broadcast media as an interesting story angle.

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